My Love/Hate Relationship With Blogging
I’ve been blogging for a long time. Thinking back, I probably started blogging in some way, shape or form in the late 1990’s. Like the title of this post says, I’ve always had a “Love/Hate Relationship” with blogging.
I enjoy getting my thoughts down somewhere and sharing ideas. Maybe it’s hubris or ego, but I do think at least some of what rolls around my head is worth sharing and can help people. From that perspective, I really enjoy it.
On the other hand, I find that I often become a slave to a blog. I write a fair bit in a furious fashion, fits of creativity and then after a few days, I get this nagging feeling that it’s time to write something else. It starts to become this chore and something I want to avoid. Then the resentment starts and eventually that gives way to complete and utter apathy – I just give up caring about it.
I’m really not sure why that is to be honest. I’m not a “free spirit” as such, so it’s not that I loathe the structure or anything like that. Maybe I’m just lazy and it all seems like a bit of hard work so I move on to something else.
Who knows, but whatever the reason, I like blogging but inevitably I start dreading having a blog.
With all of that said, it’s time to build a bridge and get over it. I need to get a bit more focused on this site and the blog attached to it.
I have no shortage of ideas, that’s never been my problem. In fact, like many people, having too many ideas tends to be the problem and I end up trying to do them all.
One of the things I decided to focus on in 2014 was doing less, but being more effective at what I was actually trying to do.
The most tangible instance of this so far has been pulling back all of brands into this one site. This hasn’t really impacted our business either way yet and frankly I wasn’t expecting it to at this point. The idea was focus and simplification.
One thing it has done though is made me realise that we need to start getting more content up on this site. Purely from a business side, producing more content gives us more opportunities to present our products and services to customers and highlight the benefit. In and of itself that’s probably a good enough reason to sit down every so often and smash out a blog post or whatever, but I think there has to be more than that, at least for me. I’m going to have to find a way to capture that joy of writing that I sometimes get and be able to recreate it – this is my number one challenge.
I want this to be successful so I know that I’m going to need to put in place some structure and discipline around the whole process to ensure that I have the highest chance of success possible.
Here’s a list of things I’m going to do to stay on track:
- Editing, graphics and publishing will be done by someone else. This has always been the part of blogging that I hate and so now I’m going to give that to someone else to deal with who’s better at it than me.
- Create a publishing schedule. This will start off very simple, I’m going to write and publish things on certain days of the week and I’ll plan my topics weeks in advance.
- Variety of content is key. I like podcasting, I don’t mind shooting the odd video and writing comes naturally when I’m in the mood, so to keep it fresh I’m probably going to need to think about a variety of different mediums.
- Less Facebook. I started using RescueTime awhile back and it was pretty effective at lowering my wasted time. I’m going to knuckle down now and really cut back on Facebook so I can devote that time to content for this site.
- Better use of Evernote. I feel like a dork carrying around a notepad and pen, but have no qualms tapping on my phone, so Evernote needs to be the place where I store my post ideas.
- Read more. This one might seem counterintuitive, but I know for a fact that the more I read, the more prolific I become as a writer. And by reading, I mean things outside of Facebook.
So this is my new project, putting in place all of those things above and cracking down on myself to churn out more content than I’ve been doing over the last year. I don’t have any set goals or anything right now, the idea is just to start doing it, find a rhythm and then put in place some ambitious goals.
What about you? Do you struggle with motivation when it comes to producing content? Leave a comment below, I’m keen to hear what other people struggle with and how you overcome it!