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Hard Work

Internet Marketing Is Hard

The easiest way to sell someone something is to tell them that your shiny object is going to make them happy and rich while they sleep in a hammock on a tropical beach. This is the most common sales pitch in internet marketing and it is predicated on the idea that making money is easy online.

The truth is, it’s not easy, it’s actually really hard, but that’s just not as attractive as a sales pitch and probably wouldn’t convert as well, but it would build better customer relationships.

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Backlinks

Backlinks Still Matter

SEO is one of those things where change is constant and keeping abreast of what is going on is getting harder to do. Misinformation and uninformed opinion outweigh serious commentary significantly and there are people looking to profit from this fog of war.

The biggest myth floating around is that backlinks don’t matter anymore. In a recent video posted on YouTube, Matt Cutts shares some valuable insights into PageRank and the role links play in its calculation.

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Penguin 2.1 Update

Penguin 2.1 Panic Attacks

Everytime Google releases any kind of update to their Search Algorithm there are winners and losers, but for the most part any resulting change you see is probably not even reflective of your site.

Read more to understand why your search results are an indication of the wider ecosystem you’re playing in and why you should avoid listening to panic merchants!

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Buying A Domain Name

The Domain Name System Is A Joke

Buying a domain name is one of the first steps in setting up your site. But what happens if you want to buy a domain that is in the process of expiring?

Well, prepare yourself to be hustled and bamboozled by the domain registrars under a plethora of different brands and business names as they manipulate the entire system and add complexity for their own profit motives.

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Revisiting Niche Marketing

I’m someone who, by my very nature, likes to move away from the herd and do things differently from everybody else when it comes to business.  I find the herd mentality tends to espouse the lowest quality ideas as fact or truth and people end up fighting for scraps. In the book, Blue Ocean Strategy, […]

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marketing superpower

What’s Your Marketing Superpower?

When you start thinking about your business holistically, one of the things that you need to come to an understanding of early on is what are the unique things that you bring to customers or the marketplace.  Many people call this a unique selling proposition or a value proposition, but I like to think of it […]

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The Secret To Internet Marketing

Like any evolving platform, the internet throws up changes routinely.  For people who’ve created an internet marketing business, that’s something you become accustomed to.  For new people entering the online marketing world, trying to establish their own online business, I’m going to let you in on the one thing that I think most people miss: […]

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RAC 002: Turning Ideas Into Profit

As means of following up my last blog post, How Do You Get Paid?, I interviewed Dan Norris from Inform.ly in this second episode of RapidAction Central Podcast. Dan is an entrepreneur who sold his web design agency business to focus on his dream of bringing easier-to-use analytics to web agencies and their customers. It’s been a […]

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How Do You Get Paid?

So you create a ton of really good content: videos, blog posts, whitepapers, podcasts and guest posts anywhere that will accept you.  You cover topics that people will find engaging and really get into.  In fact, you know they do because your content is being talked about by other people in your niche and the […]

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Work Life Balance

RAC 001: Balancing Work And Your Business

For many people trying to start their own business online, the struggle for success is compounded by the fact that they may also have a 9-to-5 job to squeeze in amongst all of their aspirational and entrepreneurial dreams. In this first episode of the RapidAction Central Podcast, I talk about how I recently re-entered the […]

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